Free Take-Home Workbook

Practice Management · Course No. 000

The Dean's List of Business Acumen

You were trained to heal desire, repair rupture, and hold the hardest conversations in the room. Nobody trained you to run the business that keeps the lights on. This field guide treats business acumen as a clinical competency, because a practice that is not sustainable cannot stay open to serve anyone.

  • SEO 101
    Being Found
    Keywords, local search, and authority signals, plus why sensitive-topic niches are actually an organic advantage.
  • OPS 201
    The Machinery
    Document, delegate, and protect. The delegation ladder and a privacy-first checklist for working with support staff.
  • FIN 301
    The Profitability Blueprint
    Six metrics with formulas and targets, plus the rate-setting math that tells you your true floor price.
  • CAP 400
    The Practice Report Card
    Grade your own practice across all four subjects and find the one thing worth fixing first.
Faculty · Practitioner
Dr. Tom Murray
PhD, LMFT, LCMHC, MBA
Faculty · Operations
Neil Buquia
Practice Muse

Get your copy of the Field Guide

Enter your name and email and the full guide opens right away. We will also send you the link so it is waiting in your inbox when you get home.

Dean's List Field Guide

We never sell or share your information. No client data is ever collected on this page.

What is inside

A workbook, not a brochure

This is the companion to the 30-minute conference session, expanded into a self-paced curriculum. You fill it in. You take it home. You run the plays.

Assignment 01

The Get-Found Worksheet

A keyword discovery sheet, a ready-to-steal keyword bank tuned for sexual health and relationship practices, and a 15-minute Google Business Profile build checklist.

Assignment 02

The Delegate Safely Worksheet

A first-90-days plan for bringing on support, a keep-versus-delegate sorting exercise, and a privacy-first checklist built for records that carry real risk if exposed.

Assignment 03

The Profitability Blueprint

Rate-setting math that produces your floor price, a six-metric dashboard with targets, and a habits calendar covering weekly, monthly, quarterly, and annual reviews.

Everything in this guide is educational, not individualized legal, tax, or financial advice. Sample agreements and benchmarks are starting points for a conversation with your own attorney and accountant in your jurisdiction, never a substitute for one.

HIPAA-Compliant · BAA Included